Should you use flyers?

Flyers are extremely versatile. You can use them for almost anything!

They could be used as a quick and cheap way to advertise a one-time event. Maybe you need to boost sales and want to offer 25% off your retail merchandise for the next 48 hours. Printing an expensive full color flyer wouldn’t be time or cost effective, but putting together a quick, eye catching flyer that you can just get copied at a local office supply store would be both time and cost effective.

Flyers can also be absolutely breathtaking pieces of artwork. Perhaps you are the owner of a fine jewelry store. You want to showcase the work of a new jewelry designer because you are expecting some jewelry from him in a two months. In this case, an professionally designed and printed flyer is absolutely neccessary. You won’t attract the right clientelle if you distribute a flyer that is anything but top quality.

Your flyer can be a great sales tool, if presented to the right people in the right way.

Keep this in mind when you are deciding what you want:

  • if you are going to be making your own copies of the flyer, color copies cost A LOT more than black and white. In most instances, color copies cost more than having the piece printed professionally.
  • copying a color flyer in black and white is possible, but some colors don’t copy well, ask your designer for a second copy in black and white.
  • your flyer should be able to give the person looking at it all the details as painlessly as possible. They should be able to tell who you are, what you sell, and what you are offering in a brief glance. You have to make your sales pitch at lightening speed or the flyer goes in the garbage.
  • make sure your flyer will contain all possible ways to contact you: telephone number, physical address, website address, email, etc., whatever is available to make it as easy as possible for someone who wants to buy from you to get in touch with you.

Posters also need to be able to convey a message quickly. With more space you can make your message much larger, and therefore visible by a larger audience.

Some legalities:

Before you send your next door neighbors kids off to the mall to stick your new flyer on every windshield they can find…find out if it’s legal. Some municipalities put a $400 price on EACH and EVERY flyer you distribute. Obviously, this totally nullifies all your cost effectiveness!! Distributing flyers within neighborhoods is considered littering in some places.

Are you planning on faxing your new flyer to everyone in a 5 mile radius? According to US Code Title 47 U.S.C. Section 227 : It shall be unlawful for any person within the United States to use any telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine.

Get your plan on paper, then do some research. Make sure what you want to do is cost effective, marketable, and above all…legal!

wendy milonas

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