The importance of keeping your website fresh

When was the last time you updated your website?  For many people, a website was a one time project that they haven’t thought about since they said goodbye to their website designer.  I’d be willing to bet that those same people aren’t happy with their website’s results.  They see little to no traffic and the site has not generated even enough to pay for itself.

Contrary to what most people might think, you can not just build a website and let it sit until it attracts attention.  You need to work at it on a regular basis.

How do you work at it?

You create new content.  Content is what you put on your website, such as an article or pictures.  You need to add new content on a regular basis in order to boost your website’s productivity.  It doesn’t need to be a dozen articles a week, just one regularly scheduled update will help your site move up in the search engine results page.  The more you add on a regular basis, the faster you move up to the top.

How can you get the most out of your updates?

By using social media each time you update your site, you can boost the traffic to your site tremendously.  Not only are you introducing new content to your followers, but you are also showing the search spiders that there is something new and exciting happening on your website and inviting them to come in and have a look.

How do you create the content you need?

If you are creative, then coming up with one article a week to discuss what your business does, shouldn’t be hard.  For those of you who aren’t creative, or just don’t have time, you can hire someone to come up with the content you need.  As a web designer, it’s part of the service I offer, but you might have to venture away from your web designer if they do not.  If you want help determining what you need for your own website, you can contact me for a consultation.

How long will this take to get results?

Getting results from your website is a long-term endeavor.  You will need to show the search engines you are serious about keeping your site fresh.  It could take weeks before you see your website move up at all in the search engine rankings.  It will take months, if not years (depending on how much competition there is in your target area), to come in at the top of the list.

The bottom line is, a diligent approach to keeping your content fresh will produce the results your business requires from it’s website.  You need to stick to it, watch your website stats to see what is working and what’s not, and be willing to make adjustments according to what you see in your stats.

Wendy Westbrook is a Website and Graphic Designer in Holiday, Florida with 18 years experience.  She has clients from all over the world, ranging from non-profits to the US Military.  You can view her portfolio and contact information at

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