Horse Tails Canvas Bag
Illustrated product artwork designed for branded merchandise and customer-facing promotional pieces.
PORTFOLIO
Design work for horse-centered brands, creative businesses, and thoughtful small business owners.
A selection of websites, ecommerce projects, branding, illustration, product graphics, and design support created to help businesses look more polished, explain what they offer, and connect with the right people.
FEATURED CASE STUDY
EnglishSaddle.com
Website updates, ecommerce support, product presentation, custom graphics, illustration, and ongoing creative support for Adrienne Hendricks Saddlery, an English saddle repair, sales, and service business.
EnglishSaddle.com was an existing website that needed continued creative and technical support after the original designer was no longer available. I stepped in to expand and improve key parts of the site, adding new sections, updating page layouts, organizing products, supporting ecommerce functionality, and creating custom graphics and illustration to make the site more useful, polished, and personal to the brand.
Services included
- Website updates and section additions
- Page layout improvements
- Ecommerce support
- Product organization and presentation
- Service content updates
- Custom graphics and illustration
- Ongoing creative support
Have a website or project that needs thoughtful updates?
You do not need to start from scratch to make something clearer, more polished, or easier for people to use.
Tell me what you’re working onPROJECT HIGHLIGHTS
Design pieces that support the bigger brand story.
A strong brand is not only one logo or one website. It is built through the details customers see again and again: product graphics, packaging, illustrations, printed pieces, social visuals, and small moments that make the business feel more recognizable.
Horse Tails Socks
Equine-inspired pattern and product graphics created for branded riding socks.
Horse Tails Tumblers
Custom tumbler graphics featuring Adrienne’s Horse Tails branding, created for equine-themed merchandise and promotional products.
Custom Horse Illustration
Personalized illustration work that can be used for product art, client gifts, apparel, print materials, and branded keepsakes.
Saddle Box Artwork
Packaging-support artwork showing how small brand details can carry into physical customer experiences.
Print & Promotional Materials
Branded flyers, brochures, event materials, and printed pieces designed to communicate clearly and get noticed.
BEYOND EQUINE
A wider body of creative work.
Equine work is at the front of this portfolio, but my design experience reaches across websites, branding, packaging, product graphics, illustration, and marketing materials for a variety of small businesses.
Websites + Digital Projects
Website updates, new site builds, landing pages, ecommerce support, and practical online improvements for small businesses.
View website projectsBranding + Logo Design
Logos, brand direction, typography, color palettes, and visual identity pieces that help businesses feel more consistent and recognizable.
View branding workPackaging + Product Graphics
Coffee packaging, labels, product graphics, merchandise artwork, and customer-facing design pieces for physical products.
View packaging workIllustration + Creative Design
Custom illustration, animal artwork, apparel graphics, print pieces, signs, promotional materials, and other creative support.
View illustration workHave a project that needs to feel clearer, more polished, or more like you?
Whether you need a website, ecommerce support, brand direction, product graphics, or a collection of pieces that finally feel connected, we can start with where you are and decide what makes the most sense next.
Let’s talk about your project